BKFC
SHOP
As Graphic Design Lead for BKFC, I oversee the creative direction and execution of visual assets supporting the brand’s global fight events and official merchandise. My work focuses on translating the raw energy and identity of bare-knuckle combat into impactful, market-ready designs that resonate with fans and athletes alike.
client
Design Lead
time line
live project
The Ask
I lead the development of event graphics, apparel collections, and promotional visuals across digital and print platforms. This includes fight night branding, fighter-driven merchandise concepts, social media campaigns, and retail-ready artwork for the BKFC Shop.
The Design
Through a balance of bold typography, aggressive textures, and athletic storytelling, I help reinforce BKFC’s distinctive visual language while ensuring consistency across all touchpoints—from arena screens to e-commerce storefronts.
BOOM
the development
Beyond design execution, I collaborate closely with marketing, production, and merchandising teams to align creative output with commercial strategy and fan engagement goals. I contribute to seasonal product launches, limited-edition drops, and event-specific collections, ensuring each release strengthens brand equity and drives revenue. My role bridges sport, culture, and retail—positioning BKFC merchandise as both fight memorabilia and lifestyle apparel.
the takeaway
This project demonstrates my ability to translate a high-energy sports brand into cohesive event and merchandise design systems that drive both fan connection and retail performance.
